I came across a company that had an auto responder on Twitter saying “for link swap email me at xxx@yyyyy.com subject=TwitterLinkSwap for instructions please”. At first, I was like ‘oh boy’ (face-in-palm) but being the good guy that I am, I notified her of Google’s guidelines. She was literally shocked.

She had no idea that Google would penalize her for excessive reciprocal linking. Which is what she was doing, by having an auto-responder on Twitter to all new followers saying that (she has ~1,300 followers now). I checked out her site and she had over a f